Weaponized Words: Equipping Students to Recognize and Resist Modern Propaganda
communication Michael Stroup communication Michael Stroup

Weaponized Words: Equipping Students to Recognize and Resist Modern Propaganda

MediaAware's research-based curriculum moves beyond simple fact-checking to build deeper understanding of propaganda mechanisms. Using Herman and Chomsky's Propaganda Model alongside Inoculation Theory, students develop 'cognitive antibodies' through controlled exposure to weakened manipulation techniques, transforming them from passive media consumers into active critical thinkers.

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The Essential Guide to Writing Copy That Converts
Michael Stroup Michael Stroup

The Essential Guide to Writing Copy That Converts

Ready to turn your words into conversions? Discover the proven 8-step framework for creating magnetic copy that resonates with your audience and drives action. From crafting irresistible headlines to implementing the powerful PASTOR method, this comprehensive guide reveals the secrets behind high-converting content. Whether you're writing website copy, email campaigns, or social media posts, you'll learn actionable strategies to transform casual readers into engaged customers. Perfect for business owners, marketers, and content creators who want to maximize their content's impact and boost conversion rates.

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